Senior Living & Memory Care
Adult Children Are Searching for Care Options Right Now
They're asking Google. They're asking ChatGPT. They're reading reviews at 2am while worrying about Mom.
Can they find you?
$907B
US Senior Living Market (2024)
$1.33T
Projected by 2033
775,000
New units needed by 2030
36%
Using AI for care research
The Reality
Families Don't Search Like They Used to
Ten years ago, families called their doctor or asked friends for recommendations. Today, they start with a search—and increasingly, that search happens in AI.
"Best memory care facilities near Phoenix" typed into ChatGPT at midnight by an exhausted adult child trying to figure out what to do about Dad.
If AI doesn't know your facility exists—if you're not an "entity" in the knowledge systems that power these tools—you simply don't appear in the answer.
Your competitors who understand this shift are capturing families you'll never even know existed.
Industry Challenges
Problems We Solve for Senior Living
The issues keeping census managers up at night.
Families Can't Find You in AI Search
Adult children increasingly ask ChatGPT and Perplexity for care recommendations. If AI doesn't know you exist, you're invisible to the fastest-growing search channel.
→ GEO optimization that makes your facility an entity AI systems recognize and recommend.
Generic Marketing Doesn't Capture Urgency
Families searching for memory care are often in crisis mode. Generic 'schedule a tour' messaging doesn't match the emotional reality of finding care for a parent.
→ Messaging systems that acknowledge the emotional journey and provide immediate value.
Reviews Make or Break Decisions
One bad Google review about staff turnover or care quality can cost you dozens of potential residents. Most facilities have no systematic review strategy.
→ Reputation monitoring and response systems that protect and build your online presence.
Referral Sources Are Unpredictable
You rely on hospital discharge planners and eldercare advisors, but have no visibility into when referrals are coming or why some sources go quiet.
→ Referral tracking and nurture systems that keep you top-of-mind with placement professionals.
Our Systems
Revenue Systems for Senior Living
Purpose-built tools that understand how families search for care.
Be Found When Families Need You Most
Family Search Optimization
Comprehensive GEO strategy that positions your facility in AI-generated recommendations, traditional search, and local directories.
Expected Outcome: Appear in AI recommendations for 'memory care near [city]' and similar family searches
Protect Your Online Presence
Reputation Shield
Monitor reviews across all platforms, respond professionally, and systematically generate positive reviews from satisfied families.
Expected Outcome: Maintain 4.5+ star average and respond to concerns before they escalate
Never Lose Track of a Referral Source
Referral Intelligence
Track which hospitals, eldercare advisors, and social workers send you residents. Nurture relationships systematically.
Expected Outcome: Increase referral volume by maintaining systematic relationships with placement professionals
Guide Families from Search to Tour
Family Journey Automation
Automated follow-up sequences that provide value at each stage of the decision process, from initial research to tour scheduling.
Expected Outcome: Convert more inquiries to tours with timely, helpful communication
Who We Serve
Senior Living Organizations We Work With
The Opportunity
Most Senior Living Marketing Is Terrible
Stock photos of happy seniors. Generic "schedule a tour" CTAs. Websites that haven't been updated since 2019. No presence in AI search whatsoever.
The bar is remarkably low. Facilities that invest in modern digital presence and GEO optimization stand out immediately.
With 775,000 new senior living units needed by 2030 and families increasingly using AI to research options, the facilities that establish digital presence now will capture market share for years to come.
Let's discuss your facility's visibility
30 minutes to understand your census goals and show you exactly where families are finding (or not finding) you online.