Trade Schools & Vocational Education
"Should I Go to College or Trade School?"
A high school senior just asked ChatGPT that question. So did a 35-year-old considering a career change.
Is your school in the answer?
$812B
Global Vocational Ed Market
$17.5B
US Trade School Revenue
10%
Annual Growth Rate
35%
Consider Trade Schools Viable
The Reality
College Skepticism Is at an All-Time High
The ROI of a four-year degree is being questioned like never before. Student debt horror stories. Graduates working at coffee shops. Parents wondering if there's a better path.
Meanwhile, skilled trades are desperately short-staffed. Electricians, welders, HVAC technicians—all in high demand with strong salaries and no student debt.
This is your moment. But only if students can find you.
When a student or career-changer asks AI about alternatives to college, about trade school programs, about career paths that don't require a degree—is your school mentioned? If you're not an "entity" in AI's knowledge base, you simply don't appear.
Industry Challenges
Problems We Solve for Trade Schools
The issues keeping enrollment directors up at night.
Students Ask AI for Career Advice
Gen Z and career-changers increasingly ask ChatGPT about alternatives to college. If AI doesn't know your programs exist, you miss students at the exact moment they're exploring options.
→ GEO optimization that positions your school as a recommended option in AI career conversations.
Fighting the 'Second Choice' Perception
Only 35% of people consider trade schools a viable option. The perception problem is a marketing problem.
→ Content and positioning that reframe vocational education as a smart economic decision.
Local Competition, Online Research
Students research online but attend locally. You need to dominate local search while competing with national online programs.
→ Hyperlocal optimization combined with program-specific content that ranks nationally.
Enrollment Cycles Create Feast/Famine
Applications surge before cohort starts, then go quiet. Without a full pipeline, every enrollment period is a scramble.
→ Continuous lead nurture systems that build pipeline regardless of enrollment timing.
Our Systems
Enrollment Systems for Trade Schools
Purpose-built tools that understand how students research career options.
Be the Answer When Students Ask AI
Career-Seeker GEO
Comprehensive optimization for AI search, traditional search, and education directories. Position your school as the recommended choice.
Expected Outcome: Appear in AI-generated answers for 'trade school near me' and career research queries
Change How People See Vocational Education
Perception Shift Content
Content strategy that highlights graduate success, salary outcomes, and the ROI of skilled trades careers.
Expected Outcome: Convert skeptics by demonstrating the economic value of your programs
Never Scramble for Applications Again
Enrollment Pipeline Builder
Continuous lead generation and nurture systems that build pipeline year-round, regardless of enrollment cycles.
Expected Outcome: Maintain full enrollment by building relationships before application periods
Turn Graduates into Enrollment Drivers
Alumni Amplification
Systematic collection and promotion of graduate success stories, reviews, and referrals.
Expected Outcome: Social proof that converts prospective students and improves AI visibility
School Types
Schools We Work With
Program Areas
Programs We've Promoted
The Opportunity
The Perception Gap Is Your Opportunity
Only 35% of people consider trade schools a viable post-secondary option. That's not because trade schools aren't valuable—electricians outearn most bachelor's degree holders. It's because the marketing hasn't caught up.
Schools that invest in modern digital presence, graduate success stories, and AI visibility will capture students who are already questioning the college path.
With vocational education growing at 10% annually and college skepticism at all-time highs, the schools that establish presence now—in Google, in AI, in the conversations students are having—will thrive as the market shifts.
Let's discuss your school's visibility
30 minutes to understand your enrollment goals and show you exactly where prospective students are finding (or not finding) you online.